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Influence marketing has long been established as a reliable advertising tool, and interactions between businesses and bloggers are reaching new levels. Today it’s difficult to find someone who would consider that working with bloggers is a waste of time, but there are other myths about influencer marketing that are still relevant today.
That’s why today we decided to collect the most popular myths about influencer marketing.
Myth 1. Influencer marketing is just a trend.
Some people believe that the collaboration between businesses and bloggers is just a trend. However, the growth of social networks and their part in the lives of millions of people suggests otherwise. Social media is currently a huge source of the audience, which is very convenient to target and segment, so businesses will happily continue to use this advertising channel in the future.
However, it’s very likely that in the future the approach to advertising will change, because now buying advertising from bloggers is a very expensive and not always effective way to attract an audience. There is a high probability that in the future, businesses will spend more time developing advertising strategies when working with bloggers, as well as starting to pay more attention to smaller blogs with a quality audience.
Influence marketing, most likely, won’t disappear, only the approach to it will become more professional, both from the side of the business and from the side of bloggers. The same way the Tiktok work, for first time it was just a trend but now it’s a bit platform for which you can buy TikTok followers 1000 anytime.
Myth 2. Influence marketing works successfully only for the younger generation.
It’s believed that the younger generation Z is most influenced by bloggers and happily listens to their opinion. It’s true, this generation is more often than others indicate that when forming an opinion about companies, as well as goods and services, they also listen to bloggers.
However, it should be understood that despite the fact that the older generations listen less to bloggers, they, in any case, remain quite active in social networks and, importantly, they are significantly more solvent.
This means that in social networks, you can work not only with a young audience but also with older people. Especially considering the fact that in recent years the presence of older generations on social networks has been steadily growing.
Myth 3. Only bloggers with a large audience are effective and useful for business.
In fact, it’s not the quantity of the audience that is important, but the quality. For a business, the most important thing is that the blogger’s audience matches the target audience of the product or service as much as possible. And large bloggers can’t provide this, because their audience is often mixed. That’s why, the more subscribers a blogger has, the usually lower ad conversions will be.
It should be understood that this doesn’t mean that you need to reduce your audience. Bloggers with a large number of subscribers tend to have the most lucrative contracts. However, even if your audience isn’t large, if it’s of sufficient quality, you can still get advertising contracts. So maybe you should start even if you get small audience?
Myth 4. You need to buy more ads from different bloggers in order to catch the eye of the audience more often.
This strategy is often used by large companies, and it seems that representatives of smaller companies are following them. However, the difference is that large corporations have huge advertising budgets, so this strategy will be relevant for them. But for an ordinary business at the moment it’s much more profitable to search for the target audience in social networks.
It should be understood that each blogger, in each individual social network, has its own audience with its own specifics, behavior model, and reactions. This means, first of all, a blogger needs to try to better understand his audience and constantly develop it.
Myth 5. There are no rules in influencer marketing.
This advertising channel is completely new, so different rules and laws are just being formed for it. However, already now you can stumble upon information about how companies, including large ones, receive fines for unfair advertising on social networks with the help of bloggers.
The main thing to remember is: don’t get involved with dubious companies and products; check information in your ad integrations; be careful with copyrights.
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