Have you ever thought that competitors can help you with your promotion? But that’s true! Competitors have already checked the way for you, made mistakes, and, most likely, have come to success. So analyze their experience, adapt their solutions, and achieve more while avoiding most of the problems could be really helpful for any account!
Today we will explain why it’s so important to analyze competitors in social networks and how to do it correctly.
1. Make a list of the main criteria to competitors analysis
To determine the criteria (usually 5-6) for the analysis of competitors, you need to decide what you firstly will pay attention to. Or in other words, what part of the content of competitors will you consider the basis of their success.
Universal criteria for competitor analysis:
– Content optimization (using hashtags, keywords, titles, etc.)
– The most popular videos or publications and the reasons for their success
– Most popular topics for publications and videos
– Stages of growth (what and in what order was created, which mistakes were made)
– Design features (visual and text)
– Uniqueness (what makes an account unique)
2. The selection of competitors for analysis
Make a list of competitors that you will analyze according to the selected criteria.
Where to look for competitors:
– Search by keyword or hashtag
– In tops and recommendations
– Among the subscriptions of one of 5 types of followers on social networks
3. Complete an analysis of competitors
Once you are done with the preceding points, you can begin the analysis. Write down everything that seems interesting or noteworthy to you.
And most importantly – note that you can use in your account, as well as what mistakes to avoid.
Remember – the more detailed your analysis, the more useful it will be for you and your promotion!
And when you need quality promotion, the Top4Smm team will always be happy to help you to get instagram followers and other social media activity!