Blogging has long gone beyond lifestyle and posting breakfasts. Owners of large accounts with loyal audiences earn millions of dollars a year. But the financial rewards are not just for them. Smaller blogs with active subscribers can also be profitable. The key is to get the process right.
If you are interested in how bloggers make money without having to do an unloved job, this article is for you.
How bloggers make money with content
Each social network constantly changes its algorithms and ways of getting an account to the top. However, the main content formats that promote them remain unchanged. These are:
- Text posts. Convenient for creating expert articles, personal notes, or stories. Such a format is supported by platforms like Facebook, Instagram.
- Video posts. Video topics can be insider, educational or humorous. A number of platforms use the video format exclusively, for example TikTok, YouTube, Twitch, Instagram.
- Stories. These are short videos or photos available to subscribers for 24 hours. They can be used to promote an account and offer advertising. Stories are available on almost all platforms: Instagram, Facebook, Telegram, TikTok.
- Streams. Live broadcasts during which subscribers send the blogger signs of attention in the form of paid gifts. These can be converted into currency and cashed out. Platforms such as Telegram, TikTok, Twitch and Youtube support this.
How do bloggers make money: current ways
A blog’s income level depends on its size, activity, and theme. Also, the income is influenced by the conditions of a specific social network or platform where influencers interact with subscribers. So how do bloggers make money? Let’s look at the most popular ways:
- Advertising products/services. Large bloggers with active subscribers can become a brand ambassador, advertising it in their posts and videos. With a one-off advert, it is possible to tag a product and offer a link. Often an engaging story is created for greater audience involvement. In small accounts, advertising occurs through barter or for a low payment.
- Promotion of your own brand. Suitable for promoting your own brand, product/service. But the design of the ad is different on each platform. For example, Facebook has its own Marketplace platform where products can be added.
- Creation of paid private communities. This is possible on platforms such as Telegram, Facebook. The interaction with subscribers takes the form of a monthly subscription fee for unique content that is not available to other followers. This can be financial forecasts, podcasts, insights, training. The cost depends on the community’s popularity and the audience’s willingness to pay for information. The average price starts from 5-6 euros per month subscription. For bloggers, paid channels mean a constant flow of money, but regular content updates are required.
- Own monetization. Some platforms offer the possibility of monetisation if the blog becomes popular. At the same time, you have to meet certain requirements. For example, on the X network (formerly Twitter), you need to subscribe to X Premium and have at least 500 subscribers.
- Affiliate programs. This is a great way to earn money for beginners. Affiliate networks do not have high requirements, so anyone can place a link to the advertised product/service in their blog. Usually, such advertising looks like a video or text review with links. A subscriber can immediately go to the interested product/service.
It’s impossible to say exactly how much bloggers earn. The result depends on hard work and constant content updates, as well as the number of followers. For example, Cristiano Ronaldo’s Instagram blog has over 600 million followers. As reported by The Sun, the famous footballer earns €2.2 million per post. But even small blogs can make money from advertising. Only the cost of services will be less about 2-5 thousand dollars for blogs with 150-250 thousand subscribers.
Take care of content, and the Top4Smm team will always be happy to help you with promotion. The best quality will help your promotion!