Algorithms are periodically changing on Instagram to improve the interaction of bloggers accounts with a relevant audience. A set of network activities allows you to determine the usefulness of the account and adapt to the request of users. Now in the search for a specific keyword, not only popular information appears, but the most useful one. So, how does instagram algorithm work after updates?
How does algorithm work on Instagram: new features
Blog owners in 2022 should take into account the following nuances in the work of the social network:
- Topic. In modern Instagram users will be given those posts that they are most interested in. How is the ranking of topics determined on Instagram? Neural networks scan signatures and hashtags for posts, determine the uniqueness of the picture. Therefore, you need to consider the readability of the text under the photo. And use hashtags and post unique content.
- Interactions. Any interaction between users is “encouraged” by Instagram crawlers. It can be likes, comments, mentions and so on. That’s why it’s possible to change comments or likes with each other.
- Timing. The ranking of new posts on Instagram will now be faster than old ones. Therefore, bloggers need to publish posts almost every day.
- Video and photo content. Many are interested in how the Instagram algorithm works for visual content? They rank both videos and photos equally, choosing the most interesting ones. Therefore, to obtain the effect, all methods should be used. Also, streams will be the good decision.
- Content release frequency. Instagram gives out the best posts of the day for those who log in daily as well as for users which visit Instagram once a week. To attract more users, you need to make publications that will be visible to every subscriber.
- Number of followings. If the user has many pages in followings, then only the best posts will be displayed when viewing the feed. The rest will be much harder to find.
- Direct. Interestingly, the system pays attention to personal chatting. The first posts in feed will be from bloggers with whom there was communication. The blog owner can use various methods to communicate with followers – ask them to put reactions on stories or answer questions.
How Instagram algorithms work: rules for raising reach
For accounts that want to get promoted, you need to use all the possibilities:
- Correct submission. Today, users are fed up with an abundance of information, so something new is required to attract them. If this is a product, then its mandatory description and personal opinion. Many people today care about the environment, so we can mention this.
- Story preparation. Shoot interesting events and be sincere. This increases the interest of followers. However, don’t make them wait a long time with any intrigue.
- Reels. Popular and interesting videos are on the top lines of the recommended feed. Esopecially with which the user has recently interacted. Instagram also promotes reels of small accounts, helping them to get promoted. However, the feed does not display watermarked videos. For example, all Tik Tok videos coould be considered as such.
Thus, in order to increase reach, you need to know how Instagram algorithms work and comply with all their requirements. You should also not forget about the “shadow” ban, when, in case of violations of the rules of the network, your new posts can go down in the followers’ feed below. They don’t hide, they just move around. As always, likes, reactions, comments, communication in direct can save the situation.
Take care of content promotion, and the Top4Smm team will always be happy to help you with promotion.
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