Business cooperation with bloggers breaks new records every year. Advertising budgets is growing, and the search for audiences is becoming more active. But the consumer is used to many of today’s advertising integrations, and this leads to a decrease in conversions and advertising effectiveness.
And today we’re going to talk about some unusual advertising integrations that can make any advertising message more visible and attractive!
Using banners or stickers
Contemporary advertising integrations into videos are very popular. In such integrations blogger talks about the product or service offered for a short time. This type of ad integration is often skipped by users simply because it’s easy to do.
However, using a banner or sticker as an ad integration right while the videois running will keep the user’s attention on the necessary information, because if the user decides to skip this banner, he will also lose a small piece of the video.
The main thing is that such integrations shouldn’t be too annoying, and their number within one video should be reasonable. It’s also important to make banner or sticker correctly positioned so it shouldn’t take up more than 20% of the space.
Hashtag Challenge
Launching a challenge for which users will need to create content themselves is a good way to increase brand awareness among a wide audience. The task is to create a simple and understandable challenge that will be tied to your product or service. Users can be motivated with an additional reward, and the challenge can be advertised with the help of bloggers. It’s important to create a challenge that will have some kind of connection to your brand, but the connection shouldn’t be too tight so that the challenge can be massive.
Working with a product or service in real time
Today, due to the great popularity of streams, native integrations can be inserted directly into bloggers’ live broadcasts. To do this, you just need to make an agreement with the blogger so he will use your goods during one or more streams. At the same time, the blogger can express an opinion about the quality and use the product situationally.
Such advertising turns out to be much more native than usual, but it’s better not to let everything take its course and check the blogger’s competence in advance. Ideally, the blogger should already be familiar with the product being offered.
Brand battle
If you have a competitor in your niche in the market who may also be interested in such advertising, then you can negotiate and arrange an small battle between bloggers. The bottom line is that one blogger will support your brand, and another will support the brand of competitors. In this case, integrations can become fresher, more provocative, and consumer interest will be higher.
It’s important to make everything in a positive way and, if possible, agree on terms with a competitor in advance in order to avoid possible negative consequences. Such battles of brands are often interesting to the public, look funny, and after a while people will be waiting for them.
Quest
Using the quest mechanic for ad integration isn’t for everyone, but this way of serving ads can get the audience very involved and create a hype. To make quest work you’ll need: what exactly users will need to solve, in what order, how the brand will be presented and what the reward will be. You also need to try to remove a possible negative, because in fact the quest is a modified competition, which means that there may be dissatisfied people with the results. It may be worth making additional awards for those who get 2+ places.
Take care of great advertising integrations, and the Top4Smm team will always be happy to help you with promotion!
The best quality will help your promotion!