| Good day! Often, bloggers at different stages of fame are faced with the question of the need to create an additional social media account. The goals for this can be different: promoting a business, creating content on a different topic, working with a new audience, and much more. Today we decided to figure out in which situation it is worth creating an additional account, and in which not. |
| When you should create an additional account? |
| A new target audience has appeared Have you decided that you want to reach a new target audience and you can see that it is very differ from the current one? Then it’ll be better to create an additional account. This will make it much easier for you to get a relevant audience and develop relationships with it. It’s possible to combine segments in one account, but it is better to divide significantly different audiences by accounts and work with each audience separately. But make surre that you know what you’re doing because working with new audience could be harder. Learn more about Generation Z in social media: how to work with the most active and promising audience? |
| Different content Bloggers often want to make content in several directions at once, and that’s okay. The person is multifaceted and almost certainly you want to share different content. In this case, if the content is fundamentally different, then it is recommended to create a separate account for each format. This will help you build effective audiences and get rid of future problems associated with a very wide audience and extremely diverging interests. |
| New language Did you manage to gain an audience in one language? Why not try to translate content to another and earn extra audience? This is a good idea and a great way to grow for a blogger and business. The content is already there, it’s tested and checked on a real audience, you just need translation and promotion. Should you create a new account for a different language audience? Yes, this is recommended, primarily because it will be easier for users in another language to find contact with your account, and also easier to communicate in the comments and with you personally. But make sure that you’ll need to start your promotion campaign alsmost from zero so it could be useful to buy Youtube Watch hours online to make a good start working on new audience. |
| When can you work only with one account? |
| Activity sphere has changed If you have changed the field of activity, it’s not necessary to create a new account. You already have an established audience that you are familiar with. Perhaps you will be able to continue working with the part of it that will be interested to your new product or content. Write a post or video with information about changes. Collect feedback from an active audience. Ask those who are not interested in your new format to unsubscribe, you don’t need such a subs, leave it. Try to work with those who stayed, there is always a chance that it will be faster than creating and promoting a completely new account. Please note that with a complete changes, your target audience may completely change too and then, most likely, you will have to create a new account. |
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I create a business, but I already have a personal account If you already have a personal account with any audience, and you are going to create a business, then it will almost always be better to combine these accounts. Statistics show that it is more interesting for users to follow the brands behind which real people stand. Also, users love to watch a personal business success story. Try to “layer” business into your personal account and see what happens. Note that this may not work for a product-based business where personality does not play a role, such as in the mass market. |
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