Running a contest on social networks is a fairly effective and popular way to attract a new audience to your blog.
That’s why we have collected for you basic tips on how to properly run contests on social networks!
- Select the social media contest that you are going to run
There are a lot of types of promotions, and your choice will depend on the budget, blog features, and more. The main thing to think about:
What will the participant get:
- Discount
- Present
- Unique content
- and other
And what he needs to do:
- Share post
- Like, comment
- Feedback
- Order for a certain amount
- and other
An example of the final option: “Share this post and get a discount on your next order.” You can also use that option in the headline to make sure that everyone see it. So be prepared on how to create a selling headline.
2. Think over the mechanics of the contest in social networks in detail
The mechanics of the contest is how it will work from the moment when you notify people about it until the moment when each participant receives a prize and you collect feedback.
Important:
1) Make the promotion as simple as possible. The more conditions of the contest a participant needs to fulfill, the higher the chance of a mistake. That’s why try to make the contest understandable to anyone and not requiring too much action.
2) Determine how you will choose the winner and whether you will be able to award everyone with well-deserved prizes. For example, if you provide a discount, then it’s important to think about how you will determine who will receive this discount and how not to forget to provide this discount.
3) Determine how you will advertise the contest. If there is an opportunity and the contest is gaining momentum, then additional advertising will help create additional excitement.
3. Think about whether the campaign will be successful in social networks?
To do this, answer the following questions:
1) Will there be enough participants?
2) Is your promotion unique in its own way to create a WOW effect?
3) Are the mechanics of fulfilling the conditions simple enough?
4) Can you use additional advertising as to buy Youtube Views for your promotion to create a scale?
5) Is the prize interesting enough?
4. Read the rules and laws for making contests in social networks
There are a few things to consider:
- Each social network has its own rules for making contests and it’s necessary to read it
- It is very important to clearly spell out the rules and conditions for the promotion
- The rules of the contest must be detailed (conditions, venue, time of the event, etc.)
And be sure to prepare well for the contest! The better you are ready, the more chances that the promotion will go smoothly and bring the desired results!
And experts from Top4Smm will always be happy to help you with the promotion!
The best quality will help your promotion!