Tags are keywords that reflect the content of the video and help users find content on a given topic. However, Youtube itself claims that it’s only necessary to put tags if users make mistakes in specific words during the search. More important is the description of the video, its name and thumbnail. However, correct tagging could improves the positions of videos. Interested in what are tags in YouTube? Read our article.
What are the tags on Youtube videos and how to choose them?
To select tags, you can use special programs that will show the most frequently used words by users. It’s also possible to prepare tags by yourself. In some cases, it’s possible to make a unique tag that will reflect only your channel. This will make the search for users even easier and they’ll deffinetely find you.
What rules should be considered when tagging:
- Subsequence. When ranking content, YouTube pay more attention to the first few words you’ve used as tags. That’s why the first goal is to choose a keyword that fully reflects your video. It’s also recommended to put this word in the title. Thus, when uploading a video, you need to carefully consider how people will search for it and try to describe the information in it in one keyword.
- Theme and length. If you’re tagging, you need to choose a few general keywords which could describe the topic as a whole. For example, business, cryptocurrency or space. In addition to them, explanatory keywords should be used, because people usually don’t type just one word into the search bar. Also, it’ll help you to find people with more specific requests. For example, – how to choose a cryptocurrency in 2022.
- Relevance. Don’t use words that aren’t related to your topic, as search engines may consider the video as spam.
- Characters. Be sure to count the total number of characters when tagging. About 400 characters are allowed on the platform for keywords. Also, don’t expose too many tags, so as not to create confusion, because this could result in a downgrade of the rating of the video.
Now you know what YouTube tags are and the main rules for putting them under videos. Use it while uploading content, don’t create overspam, and then YouTube algorithms will rank your videos correctly, and search engines won’t block them for spam. Don’t worry if the results aren’t immediate. It may take some time before you can find working tags for your channel with good response.
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