Audience engagement is one of the most important processes of any blog. Only a properly engaged audience is interested in getting authored content. And they firstly can be ready for further actions, such as a subscription, purchase of a product or service, and so on.
And today we will tell you what content charmes people the most.
Use emotions and needs of audience
In an attempt to engage the audience, first of all, you need to focus either on the emotions of this audience, or on current needs. These two options can help you get a person’s attention on your content.
What can be used:
- Communication: People love to communicate and share opinions. Therefore, polls, the comments section and more are popular.
- Curiosity: People love to solve riddles and answer questions. Therefore, content like: “Only 1% can answer correctly” is popular.
- Need for beauty: People love to look at something beautiful. Therefore, something flowing and beautiful (for example, the beauty of nature) can attract the attention of the audience.
- Need for knowledge: People love to receive information on an interesting topic, especially if it’s presented in an easy way or in a beautiful cover.
- Self-Knowledge Need: People love to learn new things about themselves. Hence the popularity of content like: “What is your psychotype?”
- Rewards: People love to receive gifts. Offering something valuable is a great way to engage your audience.
- Risk, fear, excitement: the thrill is a part of life for many people.
- Positive emotions: support, empathy, love – all this can attract an audience that is in need of positive emotions.
Relevance
You also need to remember that the content should preferably be on a relevant topic. The hotter the topic is, the more people could be interesteed in it. Moreover, trending topics are actively gaining comments and other activity.
Additional Engagement Methods
Also relevant ways to engage the audience today will be:
- Conducting online broadcasts: any live communication is always more interesting than a pre-prepared video or photo. However, don’t forget that not everyone has the time and opportunity to watch your streams in full. And remember that sometimes the preparation for the broadcast should be more serious than when recording a video.
- Create content with a help your audience: A great way to get more people to your content. Ask subscribers to make a response post on the current topic that you are discussing. Or start a flashmob or challenge.
- Collaborations: People love when sevreal bloggers or brands work with each other. This makes the content richer. Moreover, in this way you can exchange the audience with each other.
This way, you can very easily engage your audience with content that will evoke certain emotions or satisfy needs. And if you add a relevant topic and an interesting format to this, you can get very viral videos and publications.
Take care of content promotion, and the Top4Smm team will always be happy to help you with promotion.
The best quality will help your promotion!