Good day!
Today, live streams on social networks can’t be called something new or rare. However, many beginners and professional bloggers often think about the need of live broadcasts, if there wasn’t any chance for them to stream before.
Today we decided to figure out how live streams can help a blogger and whether it’s worth spending time on it.
Audience loyalty.
On social media, the personality of the blogger has an incredible impact on the audience. It’s always much more interesting for people to follow a real person with own history and uniqueness. And the live stream can help you in creating a “live” image because it’s a direct dialogue with the audience. A properly conducted broadcast can help the audience better understand you, and you can see and communicate with subscribers. This transparency can push you to make positive changes of your blog, and the audience will be more interested in watching you.
Just pay attention to the quality of the live stream. The audience has certain expectations about you, and if you don’t meet them, it can create rejection.
Search for a new audience.
You have a blog, and your blog has a format. A certain format often attracts a certain audience, which has a positive attitude towards this type of information presentation. But there are also people on social networks who prefer live chat on stream to regular videos or posts. Launching a stream will allow you to find new subscribers which you can’t reach through other format types.
Just remember that your blog is about a specific format and don’t forget about your existing audience. If you want to equally devote yourself to the current format and streams, then it’ll be better to create an additional account for the broadcasts.
Ranking.
Social networks have a very positive attitude towards multi-format bloggers who attract an audience through different forms of information presentation. If you usually publish videos or posts but decide to make a live stream, there is a chance that the ranking system of the social network will like it and it will itself help in promoting your stream, as well as future publications.
Also, the stream will help you to get more watch time which is important in the promotion and ranking too. So you can just buy 4000 minutes watch time Youtube if you need it anytime.
The main thing is to be careful. If your streams lose popularity, then the social network can also lower the ranking of your publications. Therefore, we recommend you not to stream too often, if it’s not the basis of your blog. This will allow you to better prepare for the stream, as well as create additional interest and intrigue around it.
Search for advertisers.
Advertisers aren’t always interested in promoting their products only through video and post integrations. Very often advertisers will be happy to present their product via live broadcasts as well. It can be the use of the product on the air or a dedicated screen space for the customer’s logo. Live streams can become not only an additional step in the development of your blog but also can help in finding new advertisers and developing further relationships with them.
Also, remember that the advertisers will only be interested in a blogger with a certain audience. If your audience on streams isn’t interested advertisers on the market, it will be much more difficult to find a sponsor.
Live streaming is a great tool for developing your audience and blog in general. And using it you can go a long way towards making your content better. Get ready and stream right, and the Top4smm team will take care of your promotion!
The best quality will help your promotion!