Views retention is a time for which users are watching videos on video hosting sites, including YouTube. It’s a percentage that determines the average amount of time the user takes to watch a specific video. The higher the indicator, the more YouTube is considering video more interesting. The search engines prioritize various videos with the highest retention against the background of their possible competitors.

How do search engines identify competing videos? In fact, the principle is simple – video hosting itself analyzes the description and keywords in the settings for the video. Then it searches for videos with similar text descriptions, keywords – the output is a general list of competitors. After that, YouTube determines the hierarchy of competitors, who will be in what places. Such ranking is based on fairly simple filters, sorting the list of competitors in the output.


YouTube is guided by the following parameters when forming a hierarchy of such competing videos:

0! An indicator of the relevance of keywords to the description and title of the video.
1. A list of videos is compiled, which is characterized by maximum views retention.
2. A list of videos with the maximum number of views is generated.
3. A list of videos is formed with the maximum number of comments, likes on published comments.
4. A list of videos with the maximum number of likes and dislikes is compiled.
5. A list of videos with the maximum number of reposts in the social network and users adding to their Favorites is formed.

The analyzer calculates weighted coefficients for this list of clips. To calculate them, it is assumed to take into account the importance of each of these indicators. Based on this information, search results will be generated at the user’s request. It is important to take this into account – in their work, video hosting is guided, first of all, by retention.

The experience of our specialists allows us to guarantee delivery of views with high retention – for the best positions in search results. This approach gives confidence in the best coverage of the target audience, with the return on investment in advertising and promotion. In our work, we are based on a set of effective and safe principles that have been tested in practice. We are aware of the key factors in the work of leading video hosting companies, preventing the identification of the cheating factor. We offer a wrap that will be regarded on YouTube as regular “live” views.