Good day!
Unsubscribing on social media is a normal process for every blog, and if you have a small percentage of unsubscribing, then you shouldn’t be really worried. However, sometimes the unsubscribe percentage may be higher than you would like, and then it’s worthwhile to understand what led to such results.
That’s why today we decided to analyze what can lead to increased user unsubscriptions and how to avoid them.
Too frequent posts
The frequency of posting will be unique for each social network and each type of content. However, if you post content more often than your audience expects, they may start unsubscribing just to make your posts appear less often in their feeds. Especially if the content isn’t too interesting for them.
To avoid this, carefully analyze the ideal posting frequency and timing. To do this, you can find out the posts frequencies for your social network, check competitors, conduct tests on your publications, and much more.
Abrupt changes
At this moment, be careful about balance. Any drastic changes will definitely scare part of the audience. Whether you change the sound, design, name, approach – any drastic changes can entail unsubscribing, so it needs to be very carefully prepared. Sometimes an announcement can help before making changes. This will alert part of the audience to future changes.
The long absence of changes
On the other hand, the complete absence of changes entails a decrease in audience engagement. Over time, your content will “bored” part of the audience, and it stops interacting with it, which leads to unsubscribes or worse ranking. Try to constantly update your content and make it better, but it’s recommended to do it smoothly and do without overly drastic changes.
Maybe it’s a good reason to creat a broadcast?
Should you broadcast live stream on social media and how can it help your promotion?A lot of advertising
The appearance of advertising orders is great, but it’s worth remembering that too many ads in publications can lead to unsubscriptions, especially if these ads are intrusive and not native. We recommend not to make ads publications too often and focus on work with your audience.
Lack of clear content focus
If you have many formats or many different content directions, this can lead to unsubscriptions. This is due to the fact that your audience comes for a certain type of content, and if topics which appear in the feed are not interesting to them, the unsubscription rate increases, and the number of interactions with publications decreases, which also leads to a decrease in ranking.
To avoid this, you need a clear understanding of what your blog is about, so making a content strategy could be a good idea so your posts continue to be interesting to your audience.
Also, possible reasons for unsubscriptions:
- Uninteresting or irrelevant content
- Too many click baits in titles and previews
- Poor content quality (bad sound, low-quality photo or video, poor editing, etc.)
- Your negativity in posts and responses to comments, if this isn’t the basis of your blog. In such a case you can buy YouTube comment upvotes to make an activity in comments more clear.
- Low uniqueness of the profile or content
- The existence of brighter competitors
- Using provocative topics if it’s not the basis of your blog
Thinking about how to promote your social media correctly and consistently?
Focus on the content, and the Top4Smm team will take care of your promotion!
The best quality will help your promotion!